Just like everything else in the industry, nothing is perfect. Some businesses can have a good head-start, but in the middle of the race, they might stumble on trials and hardships that might cause their defeat in the game. In this article, we will tackle on some disasters that you might find yourself into during your SEO campaign.
Wrong Keywords Selection
Selecting the right keywords to optimize is extremely important in targeting your local audience. For an instance, you offer services that are exclusive only for the residents of New York and decides to use general keywords with a nationwide scope. It is not only a waste of time (since obviously, locally target keywords are easier to optimize), but also a huge waste of effort, money and resources.
De-Indexed Pages
Always check for de-indexed pages of your website. This is one major cause of traffic declines for most websites. You might want to check the noindex/nofollow tags of your webpages simply by visiting your page’s HTML source.
Website is Not Mobile Friendly
Be adaptive. Adaptive Web Designs allow easier access especially for users of mobile devices and tablets to navigate on your website through their gadgets.
Check for Spammers
Yes. They are everywhere - and they’re getting better and better every time. They aim to drive traffic to their websites through generating content from an area of your site. You can check for spammy content on your comment’s section and check your google webmaster tool every now and then.
Always examine for de-listed pages of your website. This is one main cause of traffic declines for many web sites. You would possibly want to test the noindex/nofollow tags of your webpages simply by visiting your web page’s HTML source.
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