10 Ultimate Things to Look for an SEO Expert

Not all working for SEO can be considered as an expert.  There are certain qualities or things that a real SEO Expert possesses.  And as a business owner it is important that you hire the right one or else the purpose of SEO will be lost.

Below are the things that you need to consider when you’re planning to hire for a qualified expert.

1. Passion for SEO

Not all people are born to like everything about search engine optimization. Only few are passionate about it.  To spot a passionate SEO Expert, he is usually the one that can immediately explain when asked questions like “How search engines works?”,  what search engine optimization?, Why you need to make your website be visible in search engines?, What is UX Conversion?, and more. SEO Expert can directly answer even those mind-boggling questions about your websites, since they spend the MOST of their time on learning about SEO.

2. Years in SEO industry

The challenging update in search engines started when Google introduced the Panda Update in 2011 which started to penalize those sites having low-quality content, i.e. thin content, content farms, high ad-to-content ratios and etc. Be sure to hire a SEO Expert that existed before this update. Find someone who has survived over the major algorithm updates like Panda, Penguin, Pigeon and more.

Bonus tip: Those who have survived usually know how to recover from penalty (they simply know the ins and out).  And remember with all the technical details, SEO can’t be learned within a year (and it’s a fact!).

3. Higher Level of Technical Knowledge

When it comes to the level of knowledge, you will know that he is an Expert when he knows how to define the following:

• Technical SEO – this deals on the technical improvements, i.e. structured data, loading speed, sitemap, robots.txt and more
• Onsite Optimization –deals on what he can do within your site, which involves, Meta tags  (title, description, h-tags), internal links and etc.
• Content Optimization – focusing on creative valuable content within the website
• Offsite optimization – this is working beyond the website, working on gaining for backlinks

Never to forget to check our blogs, they are not experts in the field if they will not published relevant, unique and detailed content. From the articles you can evaluate if how knowledgeable he is.

4. Effective in Problem Solving

They are identified to be expert in defining the main problem.  Differentiating a problem from a symptom is part of their skill.  They know where to start and what are the appropriate tools that work. From problem identification to evaluation of results, they know every part of it.

An expert is also someone who can pull and analyze data. He understands that problems need immediate solutions.   He knows how to work around challenges and roadblocks. For example if it is find out that your website have low Conversion rate. He will immediately give you an update and provide an immediate proposed plan.

Find someone who can immediately provide solutions in making your website rank or visible on search.  He knows well the value of time and money.

5. Proven Track Records


Aside from surviving the major updates in Algorithm, they can be named as expert if they become successful in a SEO campaign. They have able to make the website rank and increase more traffic on it.  To check their success record, check out the reviews and testimonial of their previous clients.

A great consultant usually showcases a portfolio through publishing case studies. He is always proud to present his latest accomplishments. He share actionable tips and how they solve website issues.

6. Inquisitive to find the Latest SEO Practices

Knowledgeable SEO Expert knows the latest SEO Practices. You can find someone who is great in SEO if he doesn’t only know how the search engine works but he’s always curious about the updates.  He is someone who has a deeper knowledge in SEO.

7. Understand Fully How Your Business Works

In hiring someone to work for your SEO, it’s essential that he fully know how your business works. They will usually ask you about your company’s vision, mission and goals.  Additionally they will ask about your operation, products or services, competitors and customers.

Checking what your site is all about is always the initial start of an SEO Expert. He makes sure that he is familiar about the website before applying solutions.

8. Uses Reliable Tools

You can identify him as an expert, if he knows what are the appropriate tools to be used for the campaign. Like for example, in doing competitor analysis, he uses SEMRush or Ahrefs or uses Buzzsumo for a content driven strategy. Take note that they have certain tools for specific strategies. And an expert truly knows about this.

9. Strong Execution

Providing proposed solutions for your website is not enough. He’s an expert if he can properly execute those strategies and be able to provide positive results.  He is someone who can convert plan immediately.

An expert also has clearly defined goals, objectives and methods or the proper way to execute the proposed solutions. He also makes sure to measure the efforts applies and do an analysis for improvements.

10. Excellent Communication Skills

Communication is very important aspect of every business.  An identified SEO expert will always give you an update about the campaign through report plus providing a thorough analysis and plan of action.  It is clearly communicated with you.  He can also clearly understand your feedback or request.

Fact: SEO is still a must.  Ranking higher on SERPs can increase traffic and can lead to more sales. Based on WordStream about 72% of consumers who did a local search visited a store within five miles.

Even if you have a great website with valuable content if it is not visible on search results, you can’t achieved its purpose. To maximize the potential of your website it is vital to do apply SEO. And since this involves technicalities, it is ideal to find an SEO Expert.

Stats To Prove You That Local SEO Works

Local SEO has been the key to businesses online success. Here are the statistics that can prove to you that Local SEO is an effective strategy for a successful business online.

Fact 1: Consumers in local areas rely on the internet.

• 97% of them use the internet for searching local products/services.
• 54% substituted local search on the internet over phone books.

Fact 2: If there are more users, there are more searches and if there are more searches, there are more customers.

• 140 billion local searches both in mobile and desktop.
• 95% of smartphone users look for local information in mobile

Fact 3: Having website is just a start.

• 36% of respondents say that a clear & smart website has is more credible.
• 32% of consumers would likely to contact a business if there is a website.

Fact 4: It is important to be visible and prominent online.

• 98% of searchers choose a business that is on page one.

Fact 5: Your Reputation Matters!

• 88% of consumers consult online reviews before purcahsing products.

Local SEO Strategies To Use In A Post-Pigeon Update

1. Ensure data accuracy and consistency across the web.

• In all local business listings where you register your business, the information must be consistent. Google tracks down local businesses with inconsistent or difficult to verify information and they reward local businesses with clear, concise, and easily-available information.

2. Make your business visible in Google+, Yelp and other local business listing sites.

• Google updated their ranking structure in order to improve the ranking of yelp pages. Gaining real positive reviews in Google+ are a plus factor in gaining traffic.

3. Use high-quality videos and images.

• Google favors local business listing with more high-quality videos and images available for customers.

How To Achieve SEO Success For Small Businesses

For businesses there is no quick way to achieve success in SEO but with these simple tips you are a lot closer to SEO success.

1. Build your business in Google.

Google local search is important. More than half of the market share comes from this search engine local search results.

2. Join trusted online organization and sources.

Joining organizations within your niche with good reputation can help you build credibility and they are also a good source of high quality links.

3. Customer Reviews

Gathering positive reviews in major and trusted review sites is a great marketing technique.

4. Create listings and citations.

Business listings and citations are a great network access point (NAP) data. Make sure they are consistent in all business listings and citation websites.

5. Content Marketing

Make sure your business has a blog or website where you publish original and high quality content on a regular basis.

Busted SEO Myths Of 2014

It is the last quarter of the year and before we welcome the new year. Let's look back on the 2014's SEO myth busted.

Busted Myth 1: Link Building is Dead 

Fact: Quality link building is essential if you want to be competitive in the industry.

Busted Myth 2: Content Marketing Is The New SEO

Fact: SEO is still there and content marketing has long been there. But using only one strategy isn't enough to improve a website.

Busted Myth 3: It is all about links

Fact: Aside from the links there are many other factors that affect search engine ranking.

Busted Myth 4: No Follow = No Value

Fact: No follow links are important in search engine algorithm rankings. Google sees them as ‘natural’ backlink profile.

Busted Myth 5: SEO Drives Business

Fact: SEO drives traffic, but if does not drive the business. There are many other factors that can affect the status of a certain business.

Some SEO Disasters You Should Be Aware Of

Just like everything else in the industry, nothing is perfect. Some businesses can have a good head-start, but in the middle of the race, they might stumble on trials and hardships that might cause their defeat in the game. In this article, we will tackle on some disasters that you might find yourself into during your SEO campaign.

Profitable Ways to Build Links to E Commerce Websites (PDF)

We all know that Google is the number one source of information - gone are the days when people will research their projects in the library and scan the yellow pages to look for a coffee shop to order a cup of hot coffee.

Through SEO, small and large businesses alike can rule the search engine result pages and win customers. Building links is one strategy performed that enhances a website's rank on SERPs, increasing the possibility of profit due to its positive effect on the website's visibility on the world wide web.